Fade to Grey!
REVIEW OF "LIVINGKITCHEN 2019"
On 17 January we were again on the road at the International Furniture Fair IMM in Cologne. We were especially interested in the kitchen fair LivingKitchen within the IMM. An intensive walk through this fair reveals in a dramatic way what the whole industry is suffering from: it is the Copycats fair. You can see the same thing at all stands, if you don't have the logo or name of the respective exhibitor in mind, you won't know which stand you're actually at after a short time. Product portfolio, surfaces and even communication are uniform. Why is that?
So fresh and so clean!
PLEXFRAME - our in-house CMS - expanded and has a new look.
More information can be found here: https://www.plexframe.de/
And the winner is...
The Land in Between at Paris Photo, Aperture Foundation Photobook Award
We are happy for the artist who we could support with our design.The Paris Photo is the largest international art fair for the medium of photography. Since 1997 it has been held every November at the Grand Palais in Paris and since 2012 it has been awarding a prize.
The PhotoBook Awards of the Aparture Foundation select photo books in three categories and this year The Land in Between won!...
Everything so colorful here ...
Last week I spent two intense days at Orgatec 2018 in Cologne, the biennial of the office furniture industry. As a regular visitor to this "leading trade fair" with many customers and business friends in the office furniture industry, it always feels like a big family reunion. It was therefore great fun this year to see how proud everyone was of the successes and changes in their companies and of the flourishing sector as a whole...
Organising big events
Our client, the Gerda Henkel Foundation, has been awarding the Gerda Henkel Prize (PLEX CASE) every two years since 2006. The prize honors scientists for their research achievements in the disciplines of historical humanities sponsored by the Foundation. On the evening of 8 October 2018 the time had come again. After almost two years of preparation for an evening of appreciation, appraisal and understanding, the ceremonial act began in Dusseldorf, in the old Ständehaus, today's art collection K21...
On the shortlist!
The Land in Between at Paris Photo, Aperture Foundation Photobook Award
The Paris Photo is the largest international art fair for the medium of photography. Since 1997 it has been held every November at the Grand Palais in Paris and since 2012 it has been awarding a prize.
The PhotoBook Awards of the Aparture Foundation select photo books in three categories.
And this year we are on the shortlist...
They still exist: the good old data
A few days ago, our customer Wolfgang Wittrock, initiator of the Ferdinand Möller Foundation, asked whether data from the image brochure that had once been produced were still available. The editorial deadline for the brochure was March 1996. We were unsure and later equally surprised and delighted. Yes: the data still exists: a classic DVD in the PLEXGROUP archive. A medium-term Mac with integrated drive then (re)recognized the old piece, read it out and allowed the modern layout program to open the old predecessor and release it for editing.
Long-standing customers, long-lasting data, long-lasting design: that's also part of us.
DAZ Deutsches Architektur Zentrum
Last week, we were able to show in our own building at the DAZ, Deutsches Architektur Zentrum, how a building management system implemented by us can be updated and modernised with just a few tricks. Even after 23 years, the signage system still looked good, but was no longer able to perform exactly what was required in terms of functionality. The floors in the German Architecture Centre were very strongly divided, office space was reduced, it was added and built up and thus many more tenants were added than could have been foreseen in 1995. In addition, the staircases were renamed at the same time. The most difficult part of the project was to make it through in the now heterogeneous owners' meeting of the property ...
How supplier brands become an experience.
Oetiker - Experience Branding in the B2B sector
Automobile manufacturers in particular are now relying on "experience marketing". The so-called customer experience is what keeps the customer going. And the focus is on the brand. But also other products, such as commercial vehicles, household and electrical appliances or industrial machines are increasingly understood and designed as 360° product experiences. Because ever shorter innovation cycles make purely technology-based competitive advantages more difficult. Suppliers often become innovation drivers, even "market advantage suppliers" in a sense, especially of automotive OEMs. Therefore, it is more important than ever for suppliers to understand the end customer's requirements and to distinguish themselves from their various stakeholder groups through their own "brand experience" - and they are versatile. The end customer is a private individual, buyer, fleet leader, dealer or company employee ...
A catalogue designed to the max
TO THE EXHIBITION OF URSULA SCHULZ-DORNBURG
An equally good exhibition catalogue is part of a good exhibition. In the best case, this is not only a by-product, but also enriches the exhibition as a haptic as well as a visual experience. It is therefore particularly important to find the atmosphere and image quality in the corresponding exhibition catalogue when depicting photographs.
For the exhibition "Ursula Schulz-Dornburg. The Land In-Between" we were commissioned to conceive and produce the corresponding catalogue ...
How does a brand fit in with a foundation?
An interview with Isa Baumgarten, Chair of the board of the Heinz und Heide Dürr Foundation
It's nice when you've been working together for a long time and even develop together. In this context, we are delighted not only to have developed the corporate identity of the Heinz und Heide Dürr Foundation, but also to have conceived and implemented the relaunch of the website and the introduction of the Foundation blog this year. In the foreground was the symbiosis of keeping a faithful and proven line that set the corporate image and the step from "sponsor" to network partner, who does not "only" give money, but brings the different funding areas into conversation with each other and ensures a lively everyday life of the foundation. In this context we just copy their new blog concept: Three questions to ... and turned the tables on them.
Listener, initiator, translator, networker.
Jan Dietrich, Customer Relations Director
At PLEXGROUP, Jan Dietrich is responsible for customer contact. He has been working with us since 2013, reason enough to introduce him. PLEX is working on the future of brands. Jan keeps an eye on the processes of companies that PLEX is working on. As a product designer, he fits well into the team! In addition to his passion for communication, he brings deep insights into industrial research and manufacturing, as well as a keen sense of the user and user experience. He confronts companies with questions - the answers to these questions are usually complex, time-consuming and cost money. The challenge, therefore, is to find the right agency to help you find the right solution. To make this search easier for our customers, we have Jan Dietrich, our Customer Relations Director, at PLEX.