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SIEGWERK OPENS UP FIRST INKSPERIENCE CENTER IN SHANGHAI, CHINA

Siegwerk has expanded its presence in Asia by opening a new center for packaging inks in Shanghai. In the reception area of the new building, which offers a total of 220 workstations, the "INKsperience Center" is a showroom that was developed and realized together with PLEXGROUP in Berlin and Shanghai. The imposing five-storey building in the south-west of the CBD of Shanghai will, in the future, be the place where new products are developed according to the individual requirements and specific needs of the customers. Customers and guests from all over the world were invited, when Siegwerk China officially opened the new, completely red colored building on 21 October 2016. The guests visited, among others, the 110 sqm new INKsperience Showroom, which forms an integral part of the new location.

Under the slogan "Leading to your perfect package", PLEXGROUP developed the new exhibition space. In order to achieve an interactive visitor experience, the latest technology is used, such as an interactive touch-table or a newly developed Siegwerk Mobile-Phone-App in English and Chinese. Siegwerk has extensive knowledge and experience that focuses on the needs of different customer groups. The touch-table makes this knowledge accessible interactively and intuitively. The exhibition space provides an extensive overview of Siegwerk's competence, especially in the field of packaging inks, at seven stations, and at the same time shows a wide range of examples for packaging applications using solutions from Siegwerk. "INKsperience is both a visitor center where guests can be received as well as a demonstration of the latest technology that allows us to create a tailor-made experience for each of our customers," explains Ralf Hildenbrand, CEO and Director Asia. Regardless of whether customers buy ink for the first time or are experienced branded product manufacturers with a strong interest in the available color and packaging solutions, Siegwerk's showroom gives them a visual and innovative experience with the perfect result.