LeistungenWeitere Projekte der PLEXGROUPeasyCreditVolkswagen BankGrundkreditbank
Strategie, Text, Design, Realisation
Brand Communication Relaunch der PRIVATBANK BERLIN
PLEXgroup developed a new concept for Privatbank Berlin’s brand communication. Privatbank is the successor of Berlin’s long-established“Bankhaus Dr. Masel,”and specializes in the financing market of a lucrative and interesting niche. They take high value assets as collateral financing for high net worth individuals with no credit check beforehand.
“Wert.Schätzung” (i.e. estimate.value) as unmistakable profile - focusing on four sectors:
Art - ART WORKS
Classic Cars - CLASSIC CASH
Tangible assets - CASH TIME
Property - MOBILIZE VALUE
PLEXgroup sharpened the customer's brand profile as a specialist bank. We redefined the communication of the business’s divisions, including the imagery, the color and tonality and the associated taglines. Advertising campaigns in special interest media and the design of the website include the measures implemented.