A Digital Space for Identity and Inspiration
For DRÄXLMAIER, a globally leading automotive supplier with over 60 locations worldwide, we developed a virtual showroom that brings the brand to life—for all employees, regardless of time or place. The goal was to communicate the company’s core values, history, and innovative strength in a modern and accessible way. The digital space allows users to navigate freely and intuitively through various thematic worlds. This creates an immersive brand experience that conveys knowledge, sparks enthusiasm, and strengthens identification with the company.
Interactive, Flexible, and Without Boundaries
Der virtuelle Showroom überwindet die Limitierungen klassischer Kommunikationsformate – und auch die Grenzen physischer Räume. Inhalte lassen sich modular aufbauen, laufend ergänzen oder aktualisieren. Durch gezielte Gamification-Elemente entsteht ein aktives Nutzererlebnis:
Employees explore technologies, innovations, and the company's history in a playful way – emotionally, visually, and sustainably.
A Communication Space That Grows With You
What began as a concept for brand communication has evolved into a long-term communication channel. The virtual showroom not only creates closeness to the brand but also fosters connection among people within the company – across continents.
With this digital solution, a future-proof tool is available that brings the DRÄXLMAIER brand identity to life – open, interactive, and international.
