Since 2015, we have been accompanying the Oetiker brand on its way to becoming a solution provider for high-quality connection solutions in the automotive and industrial sectors. With its 360 ° approach, the company from Switzerland stands for consistently high quality of advice, products and the associated tools. The company's global presence and the numerous acquisitions in recent years made an equally universal and localizable Corporate Branding necessary.
As the lead agency, we first relaunched the Brand Image. Starting with an imagery concept that now puts the product more in the limelight. From a new key visual, which represents the dynamics and the changing demands of the market up to all print publications, we provide a more dynamic and customer-oriented appearance. Since the trade fair presence at IAA 2016, we have also been supporting the brand's 3D presence at trade fairs and events with our architectural expertise. The new workwear and corporate clothing awakens the rebranding internally to life. All modules have been summarized in a brand guide.
The company presents itself as an expert for the specific needs of its customers in a wide range of market segments. They turn from supplier to equal partner, who has the right solutions for the challenges of the future.