Holistic Brand Communication for the Workspaces of Tomorrow
Haworth is one of the world’s leading office furniture manufacturers, shaping modern work environments with a strong focus on design, functionality, and sustainability. As Haworth’s lead agency for Europe, we have been responsible for the brand’s communication for many years — strategically, visually, and conceptually. Our collaboration is built on a deep understanding of the brand and its market, paired with the shared ambition to make communication tangible and impactful.
Workbook & Lookbook
Haworth is more than just a furniture manufacturer — the company positions itself as a thought leader in the field of New Work. This expertise is captured in the Haworth Workbook, now in its third edition. Designed as a premium coffee-table publication, it blends in-depth knowledge with inspiring visual design.
Complementing it is the regularly published Haworth Lookbook, which highlights the company’s diverse product portfolio and the Haworth Collection. Together, they form a cohesive and sophisticated set that speaks to clients, partners, and decision-makers alike.
Haworth Second Life Logo
With Haworth Second Life, the company demonstrates what responsible resource management can look like in practice. For this sustainability initiative, we developed a distinctive logo that clearly identifies refurbished products. It integrates seamlessly into Haworth’s brand portfolio and communicates the concept of circularity in a visually compelling way.
Voices Magazine
Voices Magazine was launched during the pandemic as a new format to maintain meaningful dialogue with customers and partners — personal, relatable, and inspiring. It showcases the valuable insights of Haworth employees, offering perspectives on topics such as work, home office, company culture, and collaboration.
The interactive, animated online magazine was published in multiple editions and realized in five languages — including Chinese and Japanese. A unique feature: contributor profile pages that foster trust and highlight the personal side of the global Haworth team.
Links: Voices 2021, Voices 2022
Campaigns & Sales Tools
From the Seating Campaign to Smart Lockers, Work from Home solutions, and the presentation of Acoustic Pods — we support Haworth in the development and execution of diverse communication and sales materials. These include eye-catching campaign visuals, conceptual playbooks, user-focused landing pages, and well-structured, practical PowerPoint presentations for sales teams. Strategic content and compelling design — tailored to perform.
Art Direction for Photo Shoots
We oversee the art direction for numerous product and image photo shoots — from planning through to execution and final delivery. The resulting visuals are directly integrated into the communication materials we develop, ensuring a consistent and high-quality visual language across all channels.
Colors, Materials & Product Information
Precision matters, even in the day-to-day. From sample folders and material boxes to detailed product sheets — we design informational materials that meet the highest standards both visually and content-wise. Because in the details, the quality of a brand becomes truly visible.
Conclusion
As Haworth’s European lead agency, we cover a broad spectrum of strategic and creative responsibilities — from brand management and content development to the implementation of sales-supporting tools. Our long-standing and close collaboration enables a brand communication that is consistent, flexible, and fit for a dynamic market environment.
Another highlight
We conceived and implemented both the exhibition design and the overall communication for the Haworth Warehouse Experience at Orgatec 2024 in Cologne – delivering a fully integrated brand presence across all touchpoints.
Go to the ‘We Are Makers’ Warehouse Experience at Orgatec 2024 here
Haworth Warehouse Experience 2024