IAV

To grasp the extensive scope of IAV’s activities, our project began with an intensive workshop. Here, we analyzed IAV’s core competencies and developed a communication strategy that makes the company understandable and tangible. Since IAV does not manufacture its own products but instead convinces with brainpower in the form of engineering expertise, process understanding, and innovative strength, our challenge was to make this abstract service tangible for customers and trade show visitors.

The Network Structure as a Visual Concept to Make Complexity Understandable
IAV's core competencies in the automotive industry are multifaceted and often difficult to grasp. To visualize this complexity, we developed a scalable network structure. This dynamic system can transform into surfaces, objects, and even people, thus conveying IAV’s interdisciplinary know-how. The network structure serves as a central design element, making the company’s abstract services visually comprehensible.

A real car as a symbol of IAV’s work would be too one-dimensional. That’s why we chose the concept of the “Future Car” – an abstract silhouette that conveys the idea of future mobility without depicting a specific vehicle. This design element connects the themes of innovation, technology, and the future, creating a seamless bridge between IAV’s abstract services and the real challenges of the automotive industry.

To bring IAV’s innovative strength closer to visitors interactively, we developed an immersive VR application. The car silhouette acts as a portal through which users can immerse themselves in the virtual world and discover the diverse services of IAV. The VR environment is deliberately staged to provide users with a safe and comfortable experience – especially at trade shows, where using VR headsets is often associated with a sense of exposure.

Our solution is not just a one-time experience but a flexible tool for different applications. The VR headset can be loaded with varying content and individually adapted to different trade shows, events, or locations. This ensures that IAV’s innovative strength is not only experienced at a single event but can be continuously and strategically used to optimally present the company and its services in various contexts.

In addition to the VR experience, we create a holistic staging that enhances the immersive experience. Light, sound, and interactive elements complement the application, making the world of IAV not only visually but also atmospherically perceptible. This combination ensures a deep and lasting perception of the IAV brand and its innovative strength.