A new brand for green steel & metal solutions
When a company sets new standards for sustainability in its own market, it needs a strong brand to deliver. For the new umbrella brand Nexigen of Klöckner Green Solutions, we created a brand design that stands up to this demand.
Combining recognizability and freedom of design
The result is a brand design that conveys the company's innovative spirit and works across different touchpoints. A stable logo with logo animation, a fresh color scheme, adaptable layouts, an appealing imagery, icons, ... all elements of Nexigen are both analog and digitally scalable. And above all: the brand is convincing. We implemented the branding in the media mix from corporate presentation to print product together with our client.
Brand Launch Movie