TOTO is Japan’s leading manufacturer of sanitary ceramics and has shaped international bathroom culture since its founding in 1917 – with a unique fusion of high-tech, design, and Japanese aesthetics. Since TOTO entered the European market in 2009, we have supported the brand with a target-group-oriented strategy that communicates both its cultural origins and its technological ambition.
An interactive product catalogue for digital consultations
As part of our collaboration, we developed a digital consultation tool that simplifies access to TOTO’s extensive product range – clear, interactive, and always up to date. The browser- and tablet-compatible catalogue brings TOTO’s full product portfolio to life and is the perfect complement to printed materials.
With this tool, retailers can present detailed product information directly in the showroom – for example, highlighting the key functions of the Washlet, the unique surface quality of the ceramics, or the automatic features of TOTO’s faucets.
Clearly structured, intuitively guided
With animated transitions, clickable content, and guided focus areas, the result is a dynamic, intuitive product navigator. A clear chapter structure and well-designed navigation allow fast access to relevant content, such as product information, technologies, and application areas.
Internal links connect specific products to their underlying technologies, offering context and orientation. External links to explainer videos and in-depth content on the TOTO website expand the tool’s consulting depth. Technological innovations are made understandable through interactive explanations built directly into the tool.
A smart addition to print materials
Compared to the print version, the tool offers decisive advantages: it can be updated at any time, and new products and updates can be integrated instantly.
In addition, it enhances brand perception by making TOTO’s core values digitally tangible.
Ideal for dynamic, up-to-date product communication at the point of sale.
