Architecture, film and print communication from a single source. Since 2009, we have designed the architecture and communication of the trade fair appearance of the French energy utility ENGIE(formerly GDF SUEZ) on E-world Essen. The goal was to maintain the overall appearance and recognition of the trade fair presence, while at the same time expressing the further strengthening of the market position on the German market architecturally and communicatively.
The meeting islands were designed to be powerful enough to create a secure meeting situation. Among the measures we designed were Save the Date and invitation card, advertisements, Go Caddy, giveaways and image films about our activities throughout the world and in Germany. This allowed a highly flexible communication, adapted to the particular situation and combined with a consistent visual appearance. In order to make the meetings run smoothly, we have developed a scheduling system for meetings on the stand. Thus, the talks can be assigned to the different meeting rooms in advance of the trade fair.