Creating reliable connections


We have accompanied the Oetiker brand on its way to becoming a solution provider for high-quality connection solutions in the automotive and industrial sectors. With its 360 ° approach, the company from Switzerland stands for consistently high quality of advice, products and the associated tools. The company's global presence and the numerous acquisitions in recent years made an equally universal and localizable Corporate Branding necessary.



As the lead agency, we first relaunched the Brand Image. Starting with an imagery concept that now puts the product more in the limelight. From a new key visual, which represents the dynamics and the changing demands of the market up to all print publications, we provide a more dynamic and customer-oriented appearance. Since the trade fair presence at IAA 2016, we have also been supporting the brand's 3D presence at trade fairs and events with our architectural expertise. The new workwear and corporate clothing awakens the rebranding internally to life. All modules have been summarized in a brand guide.

Oetiker Webpage


The company presents itself as an expert for the specific needs of its customers in a wide range of market segments. They turn from supplier to equal partner, who has the right solutions for the challenges of the future.

Oetiker Employer Branding

Working Worlds Manual

"Reliable Connections" - that is the claim of the Swiss brand Oetiker. It is a promise to our customers and our own employees and stands for high-quality products from a company with global expertise. Initially, a newly designed corporate fashion collection sharpened the brand experience for the employees and made it tangible in their everyday lives. Now the excellent brand image was to be transferred to the room. The visual, haptic and atmospheric impression of each room made it a highly recognizable Oetiker room.

PLEXGROUP developed an interior concept for the working environments of the Oetiker brand. From the choice of surface material to the clear modern design, each element reflects the desired attitude and brand values. Recorded in an interior manual, this concept can be transferred to any building to transform both office and factory spaces into important brand touchpoints.